UR t-shirts: the brand even ms dhoni trusts for style and comfort

UR T-Shirts: The Brand Even MS Dhoni Trusts for Style and Comfort

When it comes to clothing, comfort and style are two non-negotiable factors for most of us. But what if a brand promises both, backed by cutting-edge innovation and endorsed by none other than MS Dhoni, one of India’s most celebrated cricketing icons? UR T-Shirts has managed to capture hearts and wardrobes by doing exactly that.

A Brand Trusted by Legends

MS Dhoni, known for his calm demeanor and impeccable sense of style, is a true trendsetter. Whether he’s smashing sixes on the field or making a casual public appearance, his choice of clothing always grabs attention. That’s why it speaks volumes when a brand like UR T-Shirts becomes his go-to for casual wear. His trust in the brand reflects its quality, comfort, and style quotient.

Innovation That Redefines Comfort

UR T-Shirts is not just another apparel brand—it’s a pioneer in intelligent clothing. With innovative offerings like:

Anti-Stain T-Shirts: Say goodbye to stubborn stains with fabric engineered to repel spills and spots effortlessly.

Antibacterial and Antifungal Properties: These features ensure long-lasting freshness and hygiene, even during intense activities.

Anti-Odour Technology: Keeps you smelling fresh all day, making it perfect for daily wear.

AC Cool Tech T-Shirts: Experience up to 4 degrees of cooling for unbeatable comfort during hot days.

30 Days No Wash Jeans: Durable and stylish jeans that stay fresh for an entire month.

7 Days No Smell Socks: Designed for active lifestyles, these socks maintain freshness for a week.

A Remarkable Journey

UR T-Shirts, founded by Surender Singh Rajpurohit under the brand name TURMS – Intelligent Apparel, was acquired in 2022. After a strategic relaunch in October 2022, the brand demonstrated impressive growth:

October 2022 Sales: Rs 3 Lakhs

FY 22-23 Sales: Rs 57 Lakhs

October 2023 Sales: Rs 86 Lakhs

October 2023 Profit: Rs 9.72 Lakhs

The brand’s valuation currently stands at Rs 60 Crores, with an ambitious ask of Rs 1.2 Crores for 2% equity. In a significant milestone, TURMS’ founder, Surender Singh Rajpurohit, initially sought Rs 1.2 Crores for 2% equity. However, Azhar Iqbal stepped in with an offer of Rs 1.2 Crores for 4% equity, effectively valuing the company at Rs 30 Crores. The deal was finalized, marking a turning point in the brand’s journey.

Why MS Dhoni Loves UR T-Shirts

MS Dhoni is known for his practical approach—both on and off the field. He values comfort, durability, and innovation, and UR T-Shirts delivers on all fronts. Their intelligent apparel aligns perfectly with Dhoni’s personality, offering style without compromise.

Join the Revolution in Intelligent Apparel

UR T-Shirts isn’t just a brand; it’s a movement towards smarter, more sustainable fashion. Whether you’re inspired by MS Dhoni or seeking cutting-edge casual wear, this brand is for you.

Explore the innovation, embrace the comfort, and become a part of the UR T-Shirts journey. Redefine your wardrobe today